#INTEGRITY PLUS R.P.P. SKIN#

“We decided to start our SmileyDog® range with five shampoos, two conditioners and five doggie refresher area colognes (for smelly dogs!).

#INTEGRITY PLUS R.P.P. SKIN#

SmileyDog® business name evolved after Eva’s German Shepherd, Misiu often looks like he is smiling! Eva says “We realised that our products make owners and pets happy because they are 100% safe to use for pets and humans and they are guaranteed to do what they say on the label so that was also a factor in choosing the name”.Įva asks “Did you know that a dog’s skin is 7 times thinner than human skin therefore is more sensitive and easily agitated when using shampoos with chemicals and unnatural components?” Eva, a Product Engineer and Sarah with a corporate background had a passion to provide an organic and a certified Australian grown and made product for Pet pooches.Ĭompleting Market Research, Eva and Sarah found the pet shampoo and food industry weren’t catering for the natural and organic aspect of Dog care that is so important for Pet health.īorn in Brighton UK, Sarah drew inspiration from the Body Shop and their beautifully packaged products, paying homage to owner, Anita Roddick’s philosophy of using certified organic plant extracts and aromatic oils. Eva and Sarah, Owners of SmileyDog® Natural & Organic Dog Care reached a time where they both wanted a career change.

Everyone likes an inspiring story surrounding the start of a business.

Integrity plus r.p.p.